Egypt Institute Journal (Vol. 5 – Issue 20) / studies

Power of Image in Media: Foundational Entries

October 2020

October 2020

Moroccan researcher and journalist, MA in press editing and media diversity, Ibn Zohr University, Agadir, Morocco


The importance of the problematic of this study emerges from explanation of the role of the image in the media, and tracing the historical development of the means of communication, with the problematics of the study, including: How to distinguish between the artistic image and the image as an advertising medium, to name a few? How do we recognize the semantic density in the first and distinguish it from the mono-meaning image in ads?  And how can we overcome such difficulties when it comes to the screen and web links?

Also, the following questions can be raised: Why does a picture change the individual’s attitudes, while dozens of pictures cannot have the same effect? What makes an image have effective impact while some other images do not? How can an image be effective? What kind of effect an image is expected to have?

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